CX Journey™ Musings: Should You Invest in Customer Experience?
CX Journey
AUGUST 16, 2017
His last overall, cross-industry comparison was done in 2015; in 2016, he focused on the ROI of customer experience in the insurance industry , and in 2017, he has focused on the airline industry. Companies with high or improving scores had higher stock returns than their competitors and outperformed market indexes. Jim Rohn.
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