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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Customer loyalty programs are especially popular among retailers. The company has long claimed that a loyalty program isn’t needed because their prices are so low.

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8 Metrics Every Online Business Should Monitor

SurveySensum

Running upselling or cross-selling campaigns Implementing loyalty programs Bundling products or creating packages Adding add-ons like gift-wrapping for an extra $1 or name-carving for $3 4. This, in turn, leads to higher brand loyalty, better product-market integration, and recurring income.

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Consumer banking: money can’t buy loyalty

Currency Alliance

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Or, in the form of the now-prevalent sign-up bonuses that come from switching banks.

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The Experience Margin: Only CX can save retail brands

Currency Alliance

Illustratively: in 2013, Amazon’s services (Prime, third-party sales, credit, advertising and AWS) formed 22% of Amazon’s group revenue [iii]. This is, in effect, a monetized loyalty strategy. Tesco had once been considered a market leader in launching its loyalty program. The best example is Amazon.

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Supply and Demand: Why Consumers Desire Mobile Payments and E-Receipts

Win the Customer

Streamlined Loyalty Programs. You can also entice customer loyalty program sign-ups with the convenience of mobile payments. In 2013, at the infancy of mobile payments, Starbucks announced 11 percent of its sales volume derived from its mobile app. Always Be Customer-Centric.

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Healthcare CX for over 13 million members, With Geeta Wilson – CB61

Customer Bliss

Geeta Wilson is the VP, Consumer Experience – Enterprise Transformation at Humana, where she’s been since late 2013. At Humana, for example, loyalty programs was a good example. Episode Overview. In this episode, we primarily discuss how and when to know an organization is ready for customer-driven change.

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Attention, Target Shoppers: It’s Come Down to Trust. Distrust, or Even Disgust

Beyond Philosophy

households shopped at Target; but this is down from 43% in January, 2013. Its fourth-quarter, 2013 earnings fell 46% to $520 million, from $961 million in 2014, and sales were down 5%. When Boots’ loyalty program was about launch, it started with employees, who were actively encouraged to make personal use of the program.

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