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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. Metrics/Key Performance Indicators (KPIs) to measure the goals and objectives. Social media metrics.

ROI 45
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Predicting new and existing product sales in semiconductors using Amazon Forecast

AWS Machine Learning

In this post, we demonstrate how NXP, an industry leader in the semiconductor sector, collaborated with the AWS Machine Learning Solutions Lab (MLSL) to use ML techniques to optimize the allocation of the NXP research and development (R&D) budget to maximize their long-term return on investment (ROI).

Sales 79
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What Does “Data-Driven” Really Mean?

Hero Digital

In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. It can’t say which initiatives to support, how to best deploy marketing dollars, or who to target and with what offer.

Data 64
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The Return on Influence of Customer Service

Pretium Solutions

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. The sad part is many companies will not even allow the customer service person to do something like the JetBlue agent proactively did for Rob Markey in his Tuesday, September 27, 2011 HBR blog post.

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The Return on Influence of Customer Service

Pretium Solutions

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. The sad part is many companies will not even allow the customer service person to do something like the JetBlue agent proactively did for Rob Markey in his Tuesday, September 27, 2011 HBR blog post.

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The Return on Influence of Customer Service

Pretium Solutions

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. The sad part is many companies will not even allow the customer service person to do something like the JetBlue agent proactively did for Rob Markey in his Tuesday, September 27, 2011 HBR blog post.

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How to Improve Customer Service – A Complete Guide of Tools, Tech & Tips

Comm100

How to Improve Customer Service. We all know that customer service is important, but just how instrumental it is to success of a company might surprise you. Knowing how to improve customer service starts by understanding what customers want. How to improve customer service. How to improve customer service skills.

Tools 189