‘More than just the product’ – the evolution from product centric to customer centric
ijgolding
AUGUST 13, 2014
In 2009 one of the most prominent collapses in the industry came with the demise of Borders. To survive in our increasingly customer/consumer driven world, it is vital that all organisations understand the importance and necessity of evolving to becoming customer centric. You can read the article in full here.
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