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B2B Customer Engagement Program Accelerates Growth at SaaS Reciprocity, Powered by Waypoint’s TopBoxTM

Waypoint Group

Deeper insights helping marketing create excellent customer-company interactions . Reciprocity strengthens customer relationships while increasing CSM team productivity by 50%+. Founded in 2009 by Ken Lynch, Reciprocity is based in San Francisco. Better customer engagement and feedback management are a big reason why.

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An Oldie but Goodie: The Flaw of Averages (and the impact on B2B Businesses)

Waypoint Group

but for product usability it’s 5.89, so clearly ease-of-use is something we need to focus on in order to drive customer retention.” ” There are significant problems with these statements, many of which are well documented in a book called, The Flaw of Averages (Wiley, 2009) and also discussed briefly on this blog at [link].

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Should Customer Success Own Customer Marketing?

SmartKarrot

These programs got the name of customer marketing. . Customer marketing is one of the key functions of an organization. On the other hand, customer success has been around since early 2009. Customer marketing and customer success: How can both departments help each other?

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of customer maturity is quite low today in terms of ease, actionability, and strategic use.

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How to Improve Customer Service – A Complete Guide of Tools, Tech & Tips

Comm100

Every organization’s criteria for top customer service software will be unique, so here we’ll simply highlight each product and some of their key use cases to help you begin your research. Founded: 2009. HubSpot designs customer support software designed to help companies grow. Headquartered: Vancouver, British Columbia, Canada.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

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A Complete Guide to Omnichannel Customer Service

Comm100

Based on the criteria seen in the last chapter, we’ve assessed some of the best omnichannel customer support software. Listed here in alphabetical order are four of the best omnichannel customer service platforms on the market: 1. Founded: 2009. She specializes in B2B messaging, branding and soccer trivia. Founded: 2011.