2007 Consumers Loyalty Net Promoter Score 
Retently
MARCH 23, 2023
Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.
Retently
SEPTEMBER 17, 2018
Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. According to NPS Benchmarks , Apple’s NPS score in 2017 was a resounding 72 , which is significantly higher than the average NPS score of the consumer electronics industry.
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Beyond Philosophy
NOVEMBER 10, 2014
So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. By comparison, the S&P 500 returned only $93, a 7-percent loss.
ijgolding
MAY 20, 2015
The company was named ninth on Business Week’s top 25 companies customer service list in 2007. In August 2014, I would have given Enterprise a score of 9 or 10 out of 10 if I were to be asked the Net Promoter Score question. A promoter is an advocate of your business. Most of all, I TRUSTED them.
Comm100
NOVEMBER 13, 2022
One survey found that 90% of consumers now rate an immediate response as either “important” or “very important” when they need a customer service question answered. . A key benefit of chatbots is their ability to automate the repetitive but time-consuming work, allowing agents to focus on more complex or valuable tasks.
SurveySensum
SEPTEMBER 8, 2023
In 2006, Bain & Company conducted thorough research on Dell’s detractors and promoters. They found that on average, a consumer is valued at $210 to Dell. However, a detractor ends up costing the company $57 , while a satisfied promoter generates $328 in value. This includes referral programs, loyalty programs, etc.
Beyond Philosophy
APRIL 20, 2016
The “Net” in NEV refers to the net effect of those emotions for customer loyalty and retention. Most organizations that have already accepted that the Customer Experience is the competitive differentiator have adopted the Net Promoter Score (NPS) as the metric by which they measure their success.
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