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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Brian Andrews is a pioneer in the implementation of NPS – the Net Promoter System™. He’s currently the Senior CX Principal at Medallia, after being VP, Customer Experience and NPS at Sprint. While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008.

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SurveyGizmo Launches Activated NPS Solution

SurveyGizmo

.– SurveyGizmo launched its Activated NPS Solution today, making it easy to respond to Net Promoter Score (NPS) feedback immediately and directly to drive higher customer engagement. Most organizations collect NPS scores and customer feedback, but few quickly act on that data. What is Activated NPS. 801) 373-7888.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months.

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Mobile App Surveys: Questions To Ask And Best Practices To Follow

SurveySparrow

Mobile app surveys have proven themselves the most potent way for market analysis from restaurants to clothing brands. But after a few years, due to lack of customer interest, you had to take the app off the market. Conducting market research surveys or soft-launching the product in a small user group would let you do that easily.

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