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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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Net Promoter Score: What Is It, Anyway?

Oracle

Enter Net Promoter Score® (NPS®). What is Net Promoter Score? Created in 2003 by Fred Reichheld , a partner at Bain & Company , NPS gathers insights about customer loyalty which businesses can use to improve CX and facilitate organizational transformation. ” NPS in real life.

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12 Customer Net Promoter Score Facts That Will Blow Your Mind!

SurveySparrow

If you’re a manager or business owner, it’s just impossible to sleep some nights, won’t you agree? And one simple way to make this dream come true is by measuring customer net promoter score. Here’s our compilation of 12 interesting facts on NPS score to help you understand this metric a little more.

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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

Net Promoter Scores are always an interesting topic of conversation, and industry NPS benchmarks even more so. A Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. An NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Event #1: Net Promoter Score ® arrived on the scene. Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” And it was dead simple to understand.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Event #1: Net Promoter Score ® arrived on the scene. Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” And it was dead simple to understand.

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Net Promoter Score 101: A Comprehensive Guide for Beginners

Retently

In this article we’re going to dive into the basics of Net Promoter Score® (NPS®) — a metric used to assess how loyal your customers are and how likely they are to recommend your company to their personal and professional network. What is Net Promoter Score? Luckily, there is. What is NPS.