Remove 2001 Remove Customer Experience Management Remove Interaction Remove Measurement
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5 Strategies for CX Excellence

PeopleMetrics

After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". Customer experience should be measured the same way - continuously.

Strategy 163
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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer service is part of the overall customer experience, not the entire customer experience. It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC). Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.

CEM 117
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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

In Location: refers to an actual in-person customer experience, such as a retail store, restaurant, or hotel. Field Services: customers interact with a company in their home. No matter how your customer interacts with you, the ultimate goal is to have a consistent “omnichannel” experience.

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5 Recommendations for Reopening your VoC Program

PeopleMetrics

Basically, any company that is re-introducing human interactions with customers. Should we include new questions that are relevant to the “new normal” customer experience? Now, your customers need to feel safe. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.

CEM 121
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Each relationship and each interaction provide touchpoints for VoC feedback in B2B. Those in B2C need to embrace the fact that they probably have more customer feedback than they know what to do with. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.

B2C 122
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Build Your VoC Program From Where You Are: Part 1 - Building Phase

PeopleMetrics

This framework is important for every company to review in light of COVID-19, which has likely impacted how you interact with your customers. Even if you have a mature VoC program, it’s important to re-assess it with a “beginner’s mind” in light of shifts in customer behavior. Do they expect new ways to interact with you?

CEM 83
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The One Relationship That Determines The Success of Your VoC Program

PeopleMetrics

As the lead of the customer experience team, you have to be multi-functional, with the right mindset and communication skills to connect with different personalities. This will help when interacting with your IT department, in that y ou’ll have to be incredibly specific about what you need. Legal & Procurement.

CEM 82