BlueOcean
DECEMBER 13, 2022
Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members.
Currency Alliance
OCTOBER 12, 2021
The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. For airlines and hotel groups, frequent customers are business travelers, so their partner mixes are heavily biased toward fellow travel brands. I’m a case in point.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Currency Alliance
APRIL 15, 2024
Nobody with $100 in pesos leftover from a recent trip would travel back to Mexico just to spend them, but they might exchange them back into dollars. Many people who travelled regularly (until overseas card payments became the norm) collected coins and banknotes from dozens of different countries, holding them for decades.
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.
Currency Alliance
JUNE 11, 2017
More useful loyalty currencies are appreciated by more people and will bring the hundreds of millions of people who are rarely active in loyalty programs back into the fold – because they can accumulate more useful value across a much wider spectrum of places they shop.
Currency Alliance
JUNE 11, 2019
Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. More money, fewer monies.
Qualtrics
APRIL 22, 2020
People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones. It starts with stepping in and listening to what your customers are saying at every touchpoint, monitoring sentiment and taking action to respond to their concerns.
Expert insights. Personalized for you.
177 
Let's personalize your content