Thematic
DECEMBER 9, 2019
After some sight-seeing we needed to get back to our hotel and we weren’t anywhere near public transport. Why a traditional Voice of Customer program won’t help with digital transformation. But my company already has a Voice of Customer program! How to use customer feedback strategically.
Second to None
MARCH 21, 2018
According to reports generated by Heinz Marketing and SnapApp , 41 percent of corporate buyers or purchase influencers comes from the under-40 crowd. In fact, the Heinz Marketing and SnapApp study indicated that only 9 percent of millennial B2B buyers surveyed said they connect with vendors before doing their own intelligence gathering.
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CX Journey
NOVEMBER 6, 2014
We consider costs for ground transportation, including rental cars, hotel rates, and park fees, never mind the “special fees” also known as bribes that one tends to be ordered to pay in certain locations. Survey methodologists, statisticians, sample designers, marketing communications experts or project managers? A data analyst?
Wootric CX Blog
FEBRUARY 14, 2019
Director Analyst: Senior research analyst & executive advisor on Customer Experience at Gartner. He has implemented successful CX, VoC, social media and marketing programs and led highly-engaged teams, both co-located and remote around the globe. He has had a rewarding career as both a thought and people leader. Guneet Singh.
Kustomer
APRIL 23, 2020
Mary shares an example of the basic need of transportation to convey this point. That need was exactly the same, but the expectations of the market started changing. And as the expectations changed, companies adapted to this ever-changing speed of the customer and provided more and more innovation in the form of automobiles.”
Second to None
APRIL 23, 2019
We are always talking about how CX is a continuously changing practice that shifts to align with the current customer expectations and cultural norms. Yet we seldom discuss past iterations of CX that are no longer relevant to the market. Prior to efficient forms of transportation, customers were constrained by geography.
Waypoint Group
JUNE 3, 2022
Marketing Must Catch Up With the New Realities: Leverage Marketing’s Win/Loss Framework to Accelerate Your Career. The first and second installments of this series discussed the importance of optimizing Marketing’s time and resources by paying attention to Net Revenue Retention (NRR) and customer lifetime value.
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