Innovation Marketing Transportation Voice of Customer 
Thematic
NOVEMBER 13, 2018
In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights. Better products and services.
Thematic
DECEMBER 9, 2019
After some sight-seeing we needed to get back to our hotel and we weren’t anywhere near public transport. When one player in the space creates an innovative solution, customers soon expect the same innovation from others. How do tech companies come up with these innovations? We get all the feedback we need.
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Second to None
APRIL 23, 2019
We are always talking about how CX is a continuously changing practice that shifts to align with the current customer expectations and cultural norms. Yet we seldom discuss past iterations of CX that are no longer relevant to the market. Prior to efficient forms of transportation, customers were constrained by geography.
Storyminers
JULY 6, 2020
He has appeared in over 150 media and is regularly cited as a top customer experience thought leader. In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. Adrian Swinscoe. Annette Franz.
Storyminers
JULY 6, 2020
He has appeared in over 150 media and is regularly cited as a top customer experience thought leader. In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. Adrian Swinscoe. Annette Franz.
Second to None
MARCH 21, 2018
According to reports generated by Heinz Marketing and SnapApp , 41 percent of corporate buyers or purchase influencers comes from the under-40 crowd. In fact, the Heinz Marketing and SnapApp study indicated that only 9 percent of millennial B2B buyers surveyed said they connect with vendors before doing their own intelligence gathering.
CX Journey
NOVEMBER 6, 2014
We consider costs for ground transportation, including rental cars, hotel rates, and park fees, never mind the “special fees” also known as bribes that one tends to be ordered to pay in certain locations. Survey methodologists, statisticians, sample designers, marketing communications experts or project managers? A data analyst?
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