Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

C Space

JULY 21, 2020

Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. Digital growth is also responsible for accelerating the company’s loyalty program, Brandt noted. billion, ending one of the largest auctions of the year.

Brands 52

Brands Transportation Sales Innovation 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. A DSW manager, speaking on the software upgrade, reported…. The tide is turning.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

CSM Magazine

DECEMBER 8, 2022

After having an amazing customer experience, 88 percent are likely to make a repeat purchase, 82 percent are likely to recommend to friends or family, 68 percent are likely to join a loyalty program, and 63 percent said they are likely to write a positive review.

Retail 52

Retail Customer Experience Self Service Loyalty Programs 52

ProProfs Chat

JULY 30, 2021

Because of this Fortune Magazine has rated Starbucks as the 6th most desired company. By analyzing the report, you can check the trends of how your brand has performed over a period of time. Build a close bond with your customers by bringing in special customer loyalty programs, focus groups and discussion forums.

Brands 111

Brands Net Promoter Score Social Media e-support 111

Currency Alliance

SEPTEMBER 5, 2018

Typically, middleman providers of coalition loyalty V1.0 But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. In 2005, The Economist reported that: “The biggest collectors of miles today are not frequent flyers but frequent buyers. Everybody wins.

Loyalty 36

Loyalty Consumers Brands Airlines 36

CSM Magazine

DECEMBER 14, 2015

Pointing to this disconnect and the need for brands to contextualize each customer engagement, study findings reveal: While 66 percent of marketers rate their efforts at personalization as “very good” or “excellent,” just 31 percent of consumers report companies are consistently delivering personalized, cross-channel experiences.

Study 40

Study Brands Customer Experience Loyalty Programs 40

ShepHyken

NOVEMBER 21, 2022

The shift to digital has fundamentally changed the conversation around brand loyalty from both sides of the equation. My Comment: Loyalty programs are typically about points and perks. (Mastercard) The relationship between consumers and brands has never been as deep — or as complicated — as it is today. Spend more, you get more.

Customer Service 13

Customer Service Net Promoter Score Government NPS 13