ShepHyken
OCTOBER 29, 2023
Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. That sounds like a strong trio, right?
Currency Alliance
OCTOBER 4, 2023
Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.
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Currency Alliance
DECEMBER 11, 2023
After 2-18 months, a new partnership may go live, but during this time, 4-12 professionals across both companies have often invested hundreds of hours in the new relationship. Unless the volume of business is high, there is never a positive return on investment (ROI). This is a major opportunity cost for every loyalty program.
Storyminers
AUGUST 21, 2018
How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them? When you want to reach multiple generations, find common ground between two or more age groups. Print ads are still viable, but you have to know where to reach the age groups you want to target.
SurveySparrow
AUGUST 30, 2023
Return on Investment : Investing in enhancing CX yields long-term benefits. Seating Comfort : Ensure that seating arrangements are comfortable and conducive to conversations, accommodating different group sizes. Invest in their training to create a seamless and personalized service experience.
SmartMessage Blog
JULY 26, 2023
Once a company analyzes its customers efficiently, it can group users with similar demographic specs, interests, and behaviors. Audience segmentation is a marketing method of dividing a broad target audience into smaller, more defined groups based on specific characteristics, behaviors, or preferences. What is Audience Segmentation?
Storyminers
AUGUST 21, 2018
How do you appeal to various age groups while remaining relevant to all of them? When you want to reach multiple generations, find common ground between two or more age groups. Print ads are still viable, but you have to know where to reach the age groups you want to target. Find Common Ground. Take Out Print Ads.
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