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Telecoms and Retention: Are customers leaving as fast as your internet speed?

CloudCherry

For instance, leading cable MSOs (Multiple Service Operators) have entered the wireless field to further saturate an overgrown market and make competition even more stiff. Bell Canada and Telus reported increased wireless retention spending for both the full year and fourth quarter of 2016, according to their annual report.

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services. VoC is about continuous, real-time feedback. Market Research vs. VoC.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

The first thing Brian looked at was pre-existing data on what seemed to matter to customers in the wireless industry. In those, customers give feedback, and Sprint responds to the feedback. Usually this involved customer surveys at major touchpoints, like post-purchase, first bill, etc.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

Just like how Apple anticipated the demand for wireless headphones and launched AirPods, meeting emerging customer needs and preferences. Through market research, data analysis, social listening, leveraging customer feedback , conducting interviews, competitor analysis, and staying updated on industry trends. Wrapping Up!

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All You Need to Know About CSAT To Drive A Better Customer Experience

TechSee

Organizations use customer feedback surveys to improve customer experience (CX) and increase customer loyalty. CSAT is measured by asking a basic question on a customer feedback survey. Determine the customer experience you want feedback on and customize the question to receive a targeted and focused response.

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Customer Journey Measurement: The Essential Guide

Pointillist

Let’s dive into three significant reasons why traditional survey feedback and CX measurement approaches fall short. But it’s hard to know where to start if you’re relying on survey feedback too heavily. Customer Feedback Doesn’t Tell the Whole Story. You collect feedback and iterate. But it has its limitations.

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How to Build a Culture of Customer Experience Management

Answer Dash

Research from McKinsey found that customer satisfaction is 73% more likely when entire journeys work well than when individual touchpoints do. You need to be able to collect customer feedback data at a number of touchpoints across your customer journey(s) and analyze it in a way that allows you to take meaningful, rapid action.