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5 Customer Journey Touchpoints to Measure

Lumoa

At what point during the customer journey should you measure how the customer is feeling? In reality, there are several customer touchpoints along the customer journey where you can (and should!) measure the customer experience, and each requires a slightly different approach. In the middle? After their journey is over?

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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. Net Promoter Score What is it? How do you measure it?

Metrics 270
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What is tNPS? Understanding Transactional NPS

Lumoa

One tool businesses can use to capture valuable insights is the transactional Net Promoter Score (tNPS). This metric measures the likelihood of a customer recommending a business or product after experiencing it firsthand, revealing key information about customer satisfaction. . In This Article: What is a transactional NPS (tNPS)?

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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.

NPS 278
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Integrated CX: The Complete Guide

InMoment XI

Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. Define Your Customer Touch Points Start by mapping out all the touchpoints where your customers interact with your business.

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The Complete Retail Customer Experience Guide

InMoment XI

At its core, the retail customer experience encompasses every touchpoint a customer has with a brand, from the first interaction to post-purchase engagement. Clearly communicate your website’s security measures, use secure payment gateways, and provide transparent information about shipping costs and return policies.

Retail 260
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. That’s a measurement that can help make your case, but it’s not necessarily the end-goal. But, leaders, take a deep breath!

ROI 143