InMoment XI

SEPTEMBER 12, 2023

The Importance of CRM Databases in Competitive Analysis Customer Relationship Management (CRM) databases are essential tools for storing and tracking customer information, interactions, and sales history. Addressing Weaknesses: Improve and Balance The next step is to identify and improve areas where your business is lacking.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

ShepHyken

OCTOBER 29, 2023

Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyalty programs for a reason.

Customer Service 65

Customer Service Loyalty Programs Ecommerce Loyalty 65

SurveySensum

JANUARY 18, 2024

Automate Triggered Campaigns Automating triggered campaigns through SMS involves setting up messages based on specific customer actions, appointments, bookings, order confirmations, or loyalty program updates. As a valued customer, here’s an exclusive 20% off on our new collection. Limited stock!”

Marketing 52

Marketing Fashion Customer Journeys Return on Investment 52

SmartMessage Blog

JULY 26, 2023

Marketers improve efficiency: Targeted marketing efforts can save resources and maximize the return on investment as campaigns reach the most receptive audiences. Segmentation leads to better engagement: Tailored messages resonate better with the audience, increasing the likelihood of converting prospects into customers.

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40

BirdEye

MARCH 24, 2023

It can also help an organization identify the products and markets with a better return on investment and identify which deals to go after first. Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is.

B2B 108

B2B Loyalty Net Promoter Score B2C 108

SmartKarrot

DECEMBER 4, 2020

The overall revenue generated through account expansion is also a key factor in measuring the return on investment in customer success. The number of customers who have turned into your brand advocates can be measured through a simple NPS survey. Customer success ROI = Total CS revenue – Total CS cost.

ROI 10

ROI Measurement Customer Success Return on Investment 10