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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

The Importance of CRM Databases in Competitive Analysis Customer Relationship Management (CRM) databases are essential tools for storing and tracking customer information, interactions, and sales history. Addressing Weaknesses: Improve and Balance The next step is to identify and improve areas where your business is lacking.

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Top 5 Customer Service & CX Articles for Week of October 30, 2023

ShepHyken

Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyalty programs for a reason.

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

Automate Triggered Campaigns Automating triggered campaigns through SMS involves setting up messages based on specific customer actions, appointments, bookings, order confirmations, or loyalty program updates. As a valued customer, here’s an exclusive 20% off on our new collection. Limited stock!”

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How to boost your business messaging with text abbreviations

BirdEye

Common text abbreviations and their meanings Before delving deeper, let’s familiarize ourselves with a few popular texting acronyms: BRB: Be Right Back TBA: To Be Announced FYI: For Your Information LOL: Laugh Out Loud TBD: To Be Determined IMO/IMHO: In My Opinion/In My Humble Opinion IDK: I Don’t Know B2B/B2C: Business-to-Business/Business-to-Consumer (..)

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Audience Segmentation: Strengthen Your Marketing Strategies and Reach Relevant Customers

SmartMessage Blog

Marketers improve efficiency: Targeted marketing efforts can save resources and maximize the return on investment as campaigns reach the most receptive audiences. Segmentation leads to better engagement: Tailored messages resonate better with the audience, increasing the likelihood of converting prospects into customers.

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The ultimate guide to business development in 2023

BirdEye

It can also help an organization identify the products and markets with a better return on investment and identify which deals to go after first. This is a secret weapon that leading businesses use to transform satisfied customers into repeat businesses and zero-cost brand ambassadors. Build a strong customer referral program.

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Top 6 Loyalty Trends for 2021

Currency Alliance

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Continued evolution to being truly customer-centric.

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