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Too many see journey mapping as an employee workshop.

Heart of the Customer

What is journey mapping? This confusion is fueled by vendors who offer “journey mapping workshops.” ” This is a half- or full-day workshop where you […]. The post Too many see journey mapping as an employee workshop. appeared first on Heart of the Customer.

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The Ultimate Guide to Customer Experience Workshops

SurveySparrow

Did you know that 61% of consumers are willing to pay a premium of at least 5% for a promise of exceptional customer experience? Well, the secret lies in their commitment to improve and enhance customer experience. And one powerful tool that can help achieve this is a customer experience workshop. That’s huge!

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How Journey Mapping Differs from Traditional Market Research

Heart of the Customer

We find a lot of confusion in the marketplace around journey mapping. Some think that journey mapping is just a workshop where you take all the people who created your broken, siloed experience, give them Post-It Notes, and Bam! You have a journey map.

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5 Reasons To Get Tickets to XI Forum Europe 2023!

InMoment XI

This year’s event is jam-packed with hands-on demonstrations, workshops, and interactive opportunities to help you extract tangible value from our speakers, as well as gain applicable knowledge for your experience programme. We’d love for you to join us in London on the 4th & 5th October.

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May is (Journey) Mapping Month!

Heart of the Customer

We’ll have events both in-person and online, to share the journey mapping best practices outlined in our book, How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change. The post May is (Journey) Mapping Month! appeared first on Heart of the Customer.

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Journey mapping is still happening in silos.

Heart of the Customer

Journey mapping is a fantastic tool to break down silos by creating a shared view of the customer experience. The post Journey mapping is still happening in silos. appeared first on Heart of the Customer. This is ironic. Except when it isn’t.

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Two Days to Journey Mapping Mastery

Heart of the Customer

The Heart of the Customer blog is a place where we share our insights on journey mapping, offer best practices based on our experiences, and share CX practitioner interviews – and we don’t normally place promotional items here. The post Two Days to Journey Mapping Mastery appeared first on Heart of the Customer.