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Infographic: The Path out of the CX Slump

Confirmit

Has customer experience stalled? This infographic summarizes the latest research carried out by Confirmit, which shows a clear stagnation in the industry. You should see this as a great opportunity to step up to the challenge and create a truly differentiated program that delivers: a holistic customer view. But fear not!

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Facebook boost post vs ads: What to use for your business? 

BirdEye

Many businesses have grown and seen better ROI thanks to Facebook’s precise targeting capabilities. Budget: The platform provides a recommended budget or you can enter a custom budget. Unlike boost posts, advertisers create Facebook Ads in the Ads Manager and can customize the text, image, and content as much as needed.

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How to create a killer social media plan

BirdEye

These goals can be to increase brand awareness, generate more leads, boost customer engagement and loyalty, improve customer service, monitor brand reputation, and establish thought leadership, to name a few. Conversions are a direct indication of a business’s social media ROI.

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The current state of Customer Experience and how I would like it to be

Customer Guru

The Customer Experience Buzz. Customer experience is becoming more important with every passing year. I, however, believe that customer experience is becoming a part of the boardroom discussion in companies. Each year, a new wave of technological advancements is introduced to customers.

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CMO’s Investment Priorities 2014 – I’m shocked

Doug Leather

I downloaded an infographic [link] this morning from Customer Management Exchange Group that shows the Top 5 Areas of Investment for Marketing Leaders and how investment priorities have changed for strategic marketers over the last 12 months. I am only reacting to the infographic. Basically – I’m shocked!

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12 Marketing strategy examples, plus tips

BirdEye

You need to master the art of finding new clients and engaging existing customers for repeat business. A marketing strategy is a deliberate plan to showcase your business for the purpose of attracting customers and growing revenue. When executed correctly, you can expect to reach your ideal customers and grow your business faster.

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Social media optimization: Skyrocket your brand’s success

BirdEye

In this article, we’ll explore how social media optimization can help you reach more potential customers, attract more leads, and boost your digital marketing efforts. By optimizing your social media sites, content, and campaigns, you can reach more potential customers, attract more leads, and build better relationships with them.