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Create A High-Performance Customer Engagement Platform

Second to None

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes. Pause for a moment.

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Customer Journey Mapping: Balancing Customer and Company Needs to Drive Business Outcomes  

SuiteCX

Each needs to be involved in creating a better customer engagement plan. Customers want what they want, when they want it and via their preferred channel. Moreover they want it to be easy to do business with you.

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Four Point Plan to get back to Business Post COVID19

Pink Guava

Did you put enough thought and action to assess your strengths, current processes, policies, and customer engagement strategies? - Did you make efforts to reach out and engage with not your internal customers but external customers as well?

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What is Voice of Customer and How Can You Leverage It?

Totango

That’s why customer-centered teams value Voice of Customer (VoC), the process of requesting, gathering, and analyzing customer feedback. It provides a direct opportunity to improve the customer experience which, in turn, makes customers more likely to remain loyal. What is Voice of Customer?

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B2B: The Linkage Between NPS and Financials is NOT What You Think It Is

Waypoint Group

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years. You’re missing the boat if you’re only looking at sentiment and customer feedback as a “point in time” exercise.

NPS 40
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The Power of Leading Indicators in Customer Success: Here’s What To Measure

Waypoint Group

Include the right customer contacts in your account-planning processes (i.e. Allow them to have a voice in how you work with them. This “Customer Engagement” process can be operationalized. what you are going to do about what they told you). Show everyone how you listen and drive real-world results.

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6 Key Takeaways From ‘Managing Friction Between Customer Success and Other Company Departments’ Panel

ChurnZero

Hearing feedback firsthand from the customer gives Product teams added context and a better appreciation for the customer’s reality, which can be an eye-opening and perspective-shifting exercise. It’s a huge [customer] lifecycle,” says Matt. Customer Success Around the Web. Matt Kearns, Sr.