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Accelerating the Customer Experience post-COVID

Lumoa

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. Incorporating a new focus towards customer frustrations may be the most worthwhile change your company takes.

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Why Outside-In Thinking Is So Difficult

Experience Investigators by 360Connext

Because just when you think you’ve figured it out, something changes. Departments change their goals. Customers change, too, and sometimes in subtle ways. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. A new product is launched.

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5 Easy (and Effective) Routing Rules for Omnichannel

Comm100

Agents may receive messages that were initiated by the customer or by an automated proactive invitation and should be very comfortable responding in the right tone and format of their assigned channel – whether live chat, email, SMS, or social media. Even if your customer changes region (i.e.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. Advocate marketing, along with stronger customer success programs, ensures we can do that.”. Match business goals with advocate benefits.

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How Will Automation, AI and IoT Shape User Experience?

Answer Dash

Disruptive businesses like Netflix realised this early on and created intelligent algorithms which were able to predict and recommend what customers might want to watch next. In contrast, Blockbuster ignored customerschanging viewing habits and the wider industry disruption taking place and was forced to file for bankruptcy in 2010.

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Good Customer Experience is Now Required

Kitewheel

Bad customer experiences can have as much of an effect. Just as people like to discuss their positive opinions of brands online, negative impressions of companies can spread on social media, as well. The experience that you provide your customer now may not be enough to satisfy them in the future.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

At Starbucks, the reward program was first jazzed up on the mobile app by having the customer scorecard reflect stars that fall into an on-screen cup. Designers jazzed it up further by having the stars bounce around in the cup as a customer changes the orientation of their mobile device.