Storyminers
JUNE 3, 2022
Steve Haeckel (the guy who taught me systems thinking applied to enterprise design) introduced me to Lou Carbone (the guy who helped me fall in love with customer experience). Together, we worked on the wireless drive-thru experience for McDonald’s. Lou taught me how to ‘read’ a business by reading its clues.
Storyminers
JANUARY 12, 2017
Steve Haeckel (the guy who taught me systems thinking applied to enterprise design) introduced me to Lou Carbone (the guy who helped me fall in love with customer experience). Together, we worked on the wireless drive-thru experience for McDonald’s. Lou taught me how to ‘read’ a business by reading its clues.
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Storyminers
JULY 7, 2020
1 Deepen your customer profile. Customers expect an ever more frictionless experience and more proactive service. You’re dead if you don’t know what your customers care most about. #2 There are still many contact centers that put internal performance numbers ahead of customers’ needs. 2 Serve before you sell.
Pointillist
SEPTEMBER 28, 2021
Once the company analyzed the entire setup journey, they realized that the majority of customers visited the FAQ page to self-serve, but leaked into agent-assisted channels to complete the process. By taking a journey-based approach, the wireless provider was able to improve the FAQ page.
Beyond Philosophy
AUGUST 10, 2016
Consumers in this part of the world still appreciate the retail outlets or customer care channels for the speed of service. More of these consumers (66%) want self-service for their needs over calling into customer care. Apple, Facebook or Google) provided comparable wireless connectivity.
Storyminers
JANUARY 12, 2017
Steve Haeckel (the guy who taught me systems thinking applied to enterprise design) introduced me to Lou Carbone (the guy who helped me fall in love with customer experience). Together, we worked on the wireless drive-thru experience for McDonald’s. Lou taught me how to ‘read’ a business by reading its clues.
Pointillist
SEPTEMBER 10, 2020
Customer expectations for personalization have evolved immensely. Behemoths like Amazon and Netflix have transformed consumer expectations and influenced the experiences consumers demand from their banks, cable and wireless companies, and even health insurers. Unfortunately, many enterprises under deliver.
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