Alida
APRIL 5, 2017
Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.
SurveySensum
JULY 26, 2023
Do you know what’s the biggest problem in retail? Customer churn. It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. But why is that a big issue?
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Optimove
DECEMBER 15, 2022
Not only does this build a sense of involvement and fun among your customer base, it’s also a great way to capture a new audience, introduce them to your business, and (if you’re doing it right) encourage them to stick around. Offer shipping deals throughout January when they’ll be back to spend these rewards and coupons.
SurveySensum
JULY 11, 2023
Here’s how you can do it – Collect relevant customer data to understand their preferences and needs. Segment your customer base based on common characteristics or behaviors. Use customer persona to deliver personalized recommendations and offers. Here’s how Starbucks does it with – Starbucks Rewards.
Currency Alliance
APRIL 15, 2024
So, a brand issuing 1% in points would only really be able to engage customers spending $2,500 a year (or $1,250 if you issue 2%). But most types of retailer, other than grocery or fuel, can only expect 10-20% of total customers to commit to this level of spending. Consider the example of a retailer (i.e.,
delighted
JUNE 1, 2022
Knowing what your customer lifetime value is versus your acquisition costs can shine a light on how you need to adjust your strategy to bolster margins: optimize your lead generation program, focus on delivering more value for your customers, or both. Average customer lifespan. Start a rewards program.
Currency Alliance
OCTOBER 12, 2021
The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. Untapped insight in your customer base.
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