Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

ClearAction

MARCH 20, 2020

Unless you’re acting on the insights in ways that help your whole customer base benefit now and in the future, you’re likely expending a lot of energy and resources without moving the needle significantly. By this she’s referring to customer insights you have on-hand, that have yet to be harvested.

Customer Centricity 62

Customer Centricity Voice of Customer Customers Financial 62

Qualtrics

DECEMBER 13, 2018

In the 1990’s credit card giant American Express analyzed their customer base and recognized that many of their customers were business professionals who valued points for airlines and hotel stays. Research helps you know and adjust the right feature development list for product optimization and deepen customer insights.

eBook 33

eBook Airlines Hotels Advertising 33

SurveySensum

JULY 14, 2020

He is both CCXP and CMRP certified, has been listed in the top 25 CX professionals by CX Magazine, and also published a book on Customer Experience. He specializes in operationalizing customer insight to drive better customer outcomes. Andrew McFarland – Chief Customer Officer at Black Box. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

ProProfs Chat

DECEMBER 23, 2019

Even though brands will continue to drive product innovation, but the customer will sit at the head of the table. Rely on customer feedback. This will help in establishing a more robust customer centricity model for your company. Now, customers do not have to wait in queues to get on their favorite rides.

Customer Centricity 96

Customer Centricity Customer Journeys Effort Score Knowledge Base 96

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Being better than startups in your sector, and retaining market share, can increase the lifetime value (LTV) of each customer.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45