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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

According to Bond , “the power of loyalty programs often trains an organization to optimize the program instead of optimizing loyalty.” Part of the issue lies in the CRM and communications strategies–they simply aren’t always aligned, which allows inconsistent messaging to customers. That last one is one we can help with!).

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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. 2018 saw a 14.2% Targeted investment in experiences.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Disruptors show us how it’s done.

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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. as some of the major causes.

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Mastering Call Queuing: The Ultimate Guide to Efficient Customer Communications

NobelBiz

Trend Analysis Seasonality Insights: Trends across time can reveal seasonal patterns, informing workforce planning and infrastructure readiness. Agent Performance Trends: Identifying patterns in agent performance metrics can guide training needs and reward programs. Watch the entire podcast episode here!

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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

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Where is the new growth for restaurants?

Strativity

Material works with some of the largest and most innovative restaurant brands. Speed-to-market is fulfilled by agile teams in technology, data science, brand, digital customer experience, CRM, and go-to-market campaigns across all channels. This is a way to give brand credit back where it belongs.

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