Strativity

APRIL 27, 2023

This can only be done by owning the customer relationship. To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. Food delivery apps are emerging as the real winners. It’s time to take back your margin.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

JULY 16, 2020

Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. Achieving this is not a mystery – the key is understanding a customer’s propensity to respond to various offers based on lifestyle preferences and segmentation.

ROI 52

ROI Loyalty Data Loyalty Programs 52

Optimove

JULY 20, 2023

Omnichannel marketing refers to a marketing approach that aims to create a consistent brand experience by utilizing various channels to engage customers. Moreover, the prefix “omni” means “all,” and “channel” refers to the ways in which customers interact with a company—in stores, on the web, social media, email, apps, SMS, etc.

Omni-Channel 40

Omni-Channel Marketing Social Media Rewards Programs 40

NobelBiz

JULY 31, 2023

Imagine it as a virtual queue at your favorite coffee shop, where each customer patiently waits for their turn to be served. This indispensable process optimizes agent availability, reduces wait times, and crafts engaging on-hold experiences. A meticulous focus on agent training amplifies the impact of this potent tool.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

BirdEye

FEBRUARY 13, 2024

Include engaging visuals like photos and videos that showcase your office and team. Harness the power of social media: A social media marketing strategy for chiropractors includes regular posting of engaging content on platforms like Facebook and Instagram to build a community and increase brand awareness.

Marketing 57

Marketing Social Media How To Healthcare 57

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. Today’s companies seek to collect as much customer data as possible.

Data 51

Data Marketing CRM Advertising 51

Currency Alliance

OCTOBER 29, 2019

This may seem to make rewards pricing more complicated. That’s somewhat true; but there are relatively simple, actionable, tactical steps that brands can take to make step-change improvements in their loyalty engagement strategy. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52