Currency Alliance

MARCH 21, 2019

Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. This analogy must also be true of software companies that deliver loyalty program management systems. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MAY 9, 2019

Independent of market positioning, unique customer insight will become the primary competitive advantage. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility. This image shows spending categories relevant to most consumers.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

BirdEye

MARCH 24, 2023

And people are four times more likely to buy when referred by a friend. This is a secret weapon that leading businesses use to transform satisfied customers into repeat businesses and zero-cost brand ambassadors. The following are a few tips to encourage referrals: Create a customer loyalty program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Currency Alliance

SEPTEMBER 5, 2018

But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. Tech should help, which is why the brands who can afford it, have begun plugging loyalty tech into their wider marcomms stack. References: [i][i] [link]. [ii][link]. Unfulfilled promises.

Loyalty 36

Loyalty Consumers Brands Airlines 36

SurveySensum

JULY 20, 2023

The issues could be – declining product or service quality, lack of personalized offers or incentives, diminished customer service experiences, increased competition offering better value, or changes in their own financial circumstances impacting spending habits. It’s a real pain, isn’t it?

Retail 52

Retail Feedback How To Self Service 52