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Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Ask any traveler checking into a hotel after an exhausting business meeting, a white-knuckle flight, or a surprise marriage proposal. A bed is not just a bed.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

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Changing How Timeshares Think About Customer Acquisition

North Highland

New leads came easily, and an aggressive customer identification and acquisition process wasn’t always necessary. Brands were able to target hotel guests, resort partners, or travelers who enjoyed certain types of destinations or entertainment. Customer experience is priority number one.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

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4 ways to maximise the value of your loyalty program

Currency Alliance

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. Create a list of five important customer segments. For each segment, brainstorm which other brands those customers engage with more than a few times a year. What to do?

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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Top priorities remain: getting all your customer data in one enterprise CRM. being present at more stages in the customer journey. MASTER YOUR CUSTOMER DATA.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. As you prepare for change, simplify everything as much as possible – for the benefit of your team members and your customers.

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