Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. In particular, the work of large corporations such as Sky, British Gas, Shell, Turkcell are worthy of celebrating – as examples of how to deliver big change at big organizations.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

JANUARY 9, 2023

Personalizing customer support helps to meet consumer expectations and boost repeat sales. The scores can help an organization plan its training or rewards programs. For example, simple queries like order status and payment due dates can be answered by the IVR system. Personalizing Customer Support. Conclusion.

Customer Relationship Management 93

Customer Relationship Management Customer relationships Management How To 93

CSM Magazine

FEBRUARY 1, 2024

In these places, no matter how great the product is, the service affects the consumer’s view of the company. Supported management in efforts to increase productivity by motivating employees through improved rewards programs. Increased customer engagement with weekly social media question and answer sessions.

Net Promoter Score 52

Net Promoter Score How To Social Media Self Service 52

CSM Magazine

OCTOBER 4, 2023

Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. However, part of the value equation needs to assess whether rewards accrue quickly enough for customers to use them, allowing them to take full advantage of the benefits the scheme offers. How easy is it for them to join?

Loyalty 59

Loyalty How To Banking Airlines 59

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

MAY 24, 2021

It’s already challenging enough for businesses to keep afloat when consumers are predictable—and it’s even considerably more cumbersome to do so when the pandemic is changing the way people shop, dine, and live. With most consumers staying at home almost all the time, they’re likely to spend hours on their phones. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

CSM Magazine

JUNE 17, 2021

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.

CRM 98

CRM Social Media Rewards Programs Advertising 98