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Bridging the Service and Sales Divide

Alliance by IFS

In our latest white paper, Forging a Service and Sales Partnership , we take a look at the revenue potential of handing sales responsibilities to the service force, as well as creating better channels of communication so that the service team can more effectively pass leads to the sales organization.

Sales 50
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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

White Papers. If your company has the resources, sometimes offering customers one-on-one attention with an agent can help establish a strong connection that might inspire a customer to stick around. Make customer service channels easy to reach and use. Use a multi-channel approach. Special Reports.

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The Preoccupation With Pre-Customers

Beyond Philosophy

Several years ago, a multi-industry continental Europe study by Professor Adrian Payne (University of New South Wales, and formerly of Cranfield University in the U.K.) Implementation relies on integration of multiple sales and communication channels. They rarely give enough attention to pre-purchase processes or value creation.

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5 Ways to Boost Your B2B Messaging (And Untangle the Buyer’s Journey)

Hero Digital

They consequently tend to offer up more nuanced and multi-dimensional feedback. With online review sites such as G2 and professional networks like Spiceworks for IT professionals, today’s B2B marketers have a plethora of low-cost ways to connect with their customers and engage in social listening. Step 2: Ask the Right Questions.

B2B 40
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Converse 2022

Uniphore

White Papers. Analyze Analytics and insights from 100% of interactions across all channels. See how Emotion AI is reshaping how we connect with customers in the virtual workplace. Ritesh has worked across a wide range of businesses including startup, growth, and multi-billion-dollar enterprises. U-Self Serve.

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Choosing My Solution: A Customer Engagement Software Checklist

Comm100

Will the vendor provide a robust knowledge base for self-education and training, including blog posts, white papers, eBooks, and multimedia content? Will the vendor support integrations with your current channels? With this vendor, will your company be able to meet customers through multiple channels and touchpoints? (In

Software 103
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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Much of the evidence of tactical and strategic success of informal communication programs has been because companies were passionate about stakeholders in the first place, and made them feel like emotionally connected members of the family. Seek to leverage and influence, not control. This is true, of course, in both b2b and b2c environments.