Leveraging the Power of CRM to Create Extended Loyalty for Your Bank
West Monroe
MARCH 27, 2017
As financial institutions across the country begin adopting powerful CRM systems, we see a competitive edge come to the surface that didn’t exist 20 years ago. If you have read our white paper “ Becoming a Customer-Centric Bank ,” you are familiar with the four jigsaw puzzle pieces to become customer-centric: Sales Fundamentals.
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