Referral Marketing Guide: how to build a customer referral program
BirdEye
MARCH 10, 2022
For comparison, the average conversion rate across all industries is 2.35%. 83% of consumers are willing to refer after a positive experience—yet only 29% actually do. Offering a reward increases referral likelihood, but the size of the reward does not matter. 8 reasons why you need a referral program. Marketo ).
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