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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

The Importance of CRM Databases in Competitive Analysis Customer Relationship Management (CRM) databases are essential tools for storing and tracking customer information, interactions, and sales history. Could your company fill this void with exceptional customer service and thereby win over disenchanted consumers?

Analysis 260
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7 Customer Preferences Shaping CX in 2021 and Beyond

Oracle

Annual reports on CX are replete with growth projections and statistics that quantify its critical importance to modern customer acquisition and retention strategies. For instance, American companies lose $1.6 trillion annually due to poor customer service, according to Accenture. 21 CX Predictions for 2021.

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5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

Bad Experiences Aren’t Always The Problem for Companies by Mary Drumond. LinkedIn) When it comes to the strategic decisions that will help you thrive as a company, a positive experience is not the only factor that will make customers choose you, or stay with you. ” Okay, I’m intrigued! by Michael Stelzer.

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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

It’s simply the average profit you’ll generate with your customers over the lifetime of the relationship. By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits. How Huge Growth Can Be Achieved with Customer Segmentation.

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5 Top Customer Service Articles for the Week of September 9, 2019

ShepHyken

(Forbes) Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. My Comment: Let’s start this TOP FIVE roundup with an excellent article about customer loyalty programs.

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Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

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How Customer Service and Marketing Can Work Together To Grow Your Business

CSM Magazine

Statistics show that about 58% of American consumers will switch companies because of poor customer service. There is, therefore, a need for businesses to invest in customer service and marketing techniques to encourage their clients to keep supporting their services and products.