Remove Company Remove Consumers Remove Hotels Remove Rewards Programs
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How Hong Kong’s top brands lead with relationships

Alida

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Mandarin Oriental Hotel Group: Not all customers are created equal.

Brands 124
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Free Webinar: Confidence-Enabling Experiences

CSM Magazine

With buyer satisfaction levels plummeting to a 17-year low, and less than 35% of consumers completely satisfied with their brand relationship, there is huge stakes resting on your ability to provide satisfying experiences. Jolie Fleming, SVP Guest Products & Platforms, IHG Hotels & Resorts. Find out more here!

Hotels 52
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5 Top Customer Service Articles of the Week 10-11-2021

ShepHyken

Fast Company) Providing exceptional customer service is a tried and tested way for brands to stand out and succeed. TechRepublic) A Zendesk report found a series of commonalities among companies it calls CX champions. Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand?

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Tailoring Your CV: How to Land the Job You Want

CSM Magazine

It may include everything from answering phones at a hotel to providing social media support for a large corporation. Where Customer Service Matters Customer service skills can make or break companies in some industries. In these places, no matter how great the product is, the service affects the consumer’s view of the company.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40
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Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. As I’ll discuss later, most consumers are a lot like me. But how can I be loyal to Florida grocer Publix and also their competitor Winn-Dixie?

Loyalty 138
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

That is why Walmart might collaborate with fuel retailers, insurance companies, travel agencies, pharmacies, or construction hardware companies. Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy.