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The Six Components to Customer Engagement Strategy

CCO Council

Customer engagement needs to be a disciplined strategy with ownership, accountability, broad reach, goals, accountability, measures, and a marketing plan of its own to communicate with employees, customers, and other stakeholders. What opportunities are best suited to the employees and the pursuit of your goals?

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The 5 Customer Leadership Competencies Every CCO Must Embrace

Experience Investigators by 360Connext

I had the pleasure of reading Jeanne Bliss’s new book, Chief Customer Officer 2.0 , and can’t wait to tell you why you should read it! Jeanne Bliss was one of the original Chief Customer Officers, and has held titles like that for companies including Land’s End and Allstate.

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How To Expand Your C-Suite Without Creating New Silos

Experience Investigators by 360Connext

As more companies enlist the titles of Chief Customer Officer and Chief Digital Officer, the convergence becomes ever more interesting. One of the most challenging aspects of customer experience is setting boundaries around duties within organizations. Then came the CTO and the CMO. So where is the line?

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Customer Experience Influencers You Must Follow – Part 1

Customer Guru

Jeannie Walters is the CEO and Founder of 360Connext, a global customer experience consultancy firm. Her vast experience of over 20 years helps her clients achieve employee engagement, customer loyalty, and overall customer experience. She is a certified CCXP, CX Expert, TEDx Keynote Speaker and renowned blogger.

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5 Ways To Master your Customer Experience Role

Experience Investigators by 360Connext

Organizations across a wide range of industries are creating positions like Chief Customer Officer and Customer Experience executive. They’ve realized the importance of investing in the overall experience of customers, and that doing so generates phenomenal business results.

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If Your Employees Aren’t Happy, Your Customers Never Will be

CCO Council

The Customer Performance Framework systematically moves customers toward the realization of their objectives and towards advocacy of your brand. A Customer Performance focus engages employees to engage with customers in delivering greater customer value. Employee Engagement.

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Who Cares Whether the CCO Tweets?

CCO Council

Employee engagement In addition to all the benefits, social media can be a legal nightmare, a PR disaster, or simply a venue in which customer trust can be damaged or destroyed. Chief Customer Officer Customer Centricity Customer Engagement Customer Insight'