article thumbnail

#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Your website, call center or storefront are all examples of possible customer touchpoints. Numbers aside, though, companies often tend to overlook one vital touchpoint when conducting these mapping exercises: the touchpoint of asking their customers for feedback. Optimizing the feedback collection experience. via Giphy.

article thumbnail

What is the purpose of customer experience management?

ViiBE Blog

What's the meaning of customer experience management (CEM)? Customer experience management (CEM) stands for efforts organizations takes to make the customer experience and customer journey as seamless and resolute as possible. CEM can sustainably turn your customers into brand ambassadors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lesson #9: VoC Programs Are Not Old-School CSAT Tracks

PeopleMetrics

Suddenly, a client could take immediate action on customer feedback , rather than waiting six to eight weeks on CSAT survey results. With the ability to send immediate feedback, engage in dialogue with the company, and see quick results, customers have benefited as well. Everyone Wins with VoC. Continuous Conversations.

CEM 94
article thumbnail

What Is CEM? Which Are the Top 10 CEM Platforms?

SmartKarrot

Customer experience management, or CEM as it’s called, is when you manage the interactions of your customers using touchpoints. When you understand what is CEM and CEM platforms, you ensure that your customers achieve success. . A quality CEM platform will do most of the work for you. . Top 10 CEM Platforms

CEM 10
article thumbnail

CX Secrets: Keeping a CX Mindset

PeopleMetrics

E very touch point needs to go really well on every channel - whether it's online, in-person, or calling a call center. How does your customer feel when they call into your call center and your agents answer the phone? The 40 Lessons That Turn Customer Feedback into Gold. Sean holds a Ph.D.

article thumbnail

Death by a Thousand Survey Questions

Clarabridge

Surveys are a great way to get customer feedback, but how many survey questions do you really need? He called it “ridiculous” and closed his browser. Now, it is great that the company wanted his feedback. Forbes reports that 52% of customers will not spend more than 3 minutes filling out a customer feedback form.

article thumbnail

5 Tips to Creating a CX Program in Healthcare Insurance

Clarabridge

First, healthcare insurance providers need to make sure they are listening to all sources of customer feedback. The call center is the first and most obvious place to start as that is where many customers turn for help. Second, it is important to aggregate all of this feedback for a big picture analysis.