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Marketing predictions CMOs need to consider in 2018

Alida

Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

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Quickline Speeds Up Customer Service in Contract With Makepositive

CSM Magazine

The business has invested in a market-leading hybrid network, utilising fibre and 5G wireless technology to provide rock-solid, reliable broadband without compromising on speed. With hundreds of miles of fibre, hundreds of wireless masts and a UK-leading 5G standalone network, Quickline has created Britain’s most powerful hybrid network.

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Voice Activated Customer Experience

CXApp

Those features were introduced on our phones and have since expanded to include smart home technology, wireless speakers, and pods. An article by VoiceLabs mentioned that the success of the Google Home, Google’s response to the trend, released last November, has “ legitimized multi-platform ecosystem of voice-first devices.”

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Avaya Delivers on Olympic-Sized Network

Avaya

We needed to construct a brand-new network infrastructure under a tight, unmissable deadline (they wouldn’t postpone the Opening Ceremonies for us—I asked!). First deployment of IPTV in Olympic history with 36 HD IPTV Channels. 2,500 wireless access points. It was a significant undertaking. 6,500 IP phones. So where are we now?

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Four Ways CSPs Can Use AI to Gain New Subscriber Insights, Out-Market OTT Competitors and Deliver a Better Customer Experience

Guavus

A study conducted by Ovum Research last year, for example, found that 67 percent of brands consider telecom operators a better original source of data insights than Google, Apple, and Samsung. It’s important that CSPs adopt an integrated, multi-channel approach to marketing, selling, and serving customers.

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7 easy ways to do business texting from a computer

BirdEye

Texting from the wireless provider’s website 6. Texting from the wireless provider’s website Most wireless providers let you send texts from their websites. Some wireless providers also have desktop apps to download and send text messages. Table of contents 1. Texting with email 2. Texting with iMessage 3.

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Contact Center Trends and Predictions 2018

CSM Magazine

As a result, they are planning a more efficient consumer experience by consolidating their channels and service centers to a single multi-lingual operation that provides a ‘follow the sun’ service. Open all hours (and all channels!). Show me you know me. Gone are the days of ‘one-size fits all’ marketing.