Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. Bribing customers is easy and, as with most easy initiatives, not very profitable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Retently

MARCH 18, 2024

Hence, they pose targeted questions and reflect the truthful image of your service from a customer’s perspective. Second, and most important, customer service surveys offer a wealth of data and endless benefits for businesses. With these, companies can gain valuable insights into customer advocacy, satisfaction levels, and sentiment.

Survey 141

Survey Customer Service Strategy Effort Score 141

ECXO

JANUARY 30, 2024

They create a bond between the customer and the business, which can be hard to break. For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. The human brain plays a crucial role in how customers perceive and interact with brands.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

SurveySparrow

MARCH 29, 2023

An ecommerce customer journey includes the steps that a customer takes; starting from discovering that there is a need for a product to the final stage, where they buy from you. Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. The loyalty program is not a barnacle that has been attached to the business. A loyalty program should be relevant to 80% of customers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

CustomerSuccessBox

NOVEMBER 16, 2021

They’re hired by firms to get and keep their customers engaged with the product/service. However, in the CS industry, a CSM touches bases with customers one way or the other. So, it is vital to guide your CSMs in outreaching your customers. Customer experience is a key brand differentiator nowadays.

Customer Success 52

Customer Success Management Case Study Rewards Programs 52

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SmartKarrot

NOVEMBER 2, 2020

“Survey your customers frequently to measure customer satisfaction and handle all shortcomings that the customers raise. It will help increase brand loyalty which translates to customer loyalty and retention.”. Paige is a marketing and branding expert at Mavens & Moguls.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Kitewheel

MARCH 25, 2019

What changes has your business made this year to improve the experience customers have with your brand? Last year, we saw incredible growth in Customer Experience (CX) investments and for good reason. Instead CX has to be viewed as part of the overall journey a customer takes with your brand.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

OCTOBER 29, 2019

To derive far greater profits from loyalty programs, brands should reappraise the way they issue loyalty rewards. This partly means dynamically adjusting pricing, based on business priorities and rich customer profiles. This may seem to make rewards pricing more complicated.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

MARCH 21, 2019

TechCrunch reports that brands such as Airbnb, Disney, and Twitter have seen a 75% reduction in development lead times by migrating to microservices[i]. Furthermore, if your own brand doesn’t take advantage of microservices, others will – increasing their competitiveness. Today, no brand need submit themselves this risk.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. A winning program in the grocery sector.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52