Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

ModSquad

MAY 26, 2020

“Customer experience” is how many brands are building business today. With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. This allows brands to better understand their customers and better personalize each interaction.

CRM 40

CRM Customer Experience Rewards Programs Social Media 40

Optimove

DECEMBER 15, 2022

An increase driven largely by the fact that the brands we shop with offer next-day delivery. But while selling across your social platforms will undoubtedly be a big focus, some of the best Christmas campaigns over the years have been those that lean towards creating connections and building community in the run-up to the big day.

Tips 52

Tips Retail Marketing Social Media 52

SurveySparrow

FEBRUARY 22, 2024

By analyzing this feedback, you can identify areas for improvement, address customer concerns proactively, and make changes that enhance the customer experience. This not only helps in retaining customers but also turns them into advocates for your brand. Eventually, it can foster loyalty and encourage repeat business.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. For some brands, issuing your own loyalty currency is certainly desirable.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. Bribing customers is easy and, as with most easy initiatives, not very profitable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ECXO

JANUARY 30, 2024

They create a bond between the customer and the business, which can be hard to break. For example, if a customer has a positive emotional connection with a brand, they are more likely to overlook minor issues or price increases. The human brain plays a crucial role in how customers perceive and interact with brands.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. Growing your customer base will always be one of the most important objectives in every stand-up meeting. Businesses spend thousands of dollars on lead generation so that they can welcome new customers into their fold. 8 Personalization.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

SmartKarrot

MARCH 17, 2022

What is a B2B Customer Loyalty Program? As per research by Fundera , nearly 43% of customers will spend money based on how they perceive loyalty with a business. B2B customer loyalty helps expand the customer base and keep repeat customers. Ensure getting customer support is easy.

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10

SmartKarrot

NOVEMBER 2, 2020

“Survey your customers frequently to measure customer satisfaction and handle all shortcomings that the customers raise. It will help increase brand loyalty which translates to customer loyalty and retention.”. Paige is a marketing and branding expert at Mavens & Moguls.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

BirdEye

MAY 31, 2023

Referral marketing is the process of leveraging the trust and goodwill established with existing customers and encouraging them to refer their friends and family to your business. Your customer base always has access to a similar audience that would need and appreciate your service. According to Annex Cloud , 49% of U.S.

Strategy 52

Strategy Marketing Social Media Rewards Programs 52

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

CustomerSuccessBox

NOVEMBER 16, 2021

So, it is vital to guide your CSMs in outreaching your customers. Customer experience is a key brand differentiator nowadays. People engage with a brand they like. Hence, it’s a no-brainer that you need to invest in providing a great customer experience. Outreaching customers proactively is one way of doing it.

Customer Success 52

Customer Success Management Case Study Rewards Programs 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. The loyalty program is not a barnacle that has been attached to the business. A loyalty program should be relevant to 80% of customers.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 29, 2019

To derive far greater profits from loyalty programs, brands should reappraise the way they issue loyalty rewards. This partly means dynamically adjusting pricing, based on business priorities and rich customer profiles. This may seem to make rewards pricing more complicated.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40