BirdEye
MARCH 10, 2022
Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program. Table of contents Chapter 1 Referral marketing explained Why word of mouth is so important What is a customer referral program? Market Share ). Marketo ).
SurveySensum
JANUARY 29, 2024
This is the time when you need to roll up those sleeves because we’re diving into some simple yet killer tweaks to turn that one-time buyer into your brand’s biggest fanboy (or fangirl). This kind of follow-up transforms an ordinary purchase into an experience and reinforces the wisdom of choosing your brand.
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SuiteCX
JUNE 15, 2017
Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. Yet we regularly see statements like ‘program members spend 200% more than non-members’. This makes sense.
SuiteCX
JUNE 15, 2017
Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. Self-selection bias; this is the big loyalty program measurement challenge. Yet we regularly see statements like ‘program members spend 200% more than non-members’. This makes sense.
delighted
NOVEMBER 20, 2020
Customer experience must now be consistent across all touchpoints to ensure customer needs are being met wherever customers choose to interact with your brand. Successful retail brands will outpace their competition by reaching customers with both physical and digital presences. Brick and mortar, or digital?
Currency Alliance
JUNE 11, 2017
From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.
Service Untitled
MARCH 24, 2014
In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. “Based on immediate Prime member reactions, they may have underestimated the negative effects of the increase,” stated Brand Key. And why does this happen?
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