News & Customer Experience

SEPTEMBER 15, 2015

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself. The smallest mistake can cost dearly.

Fashion 40

Fashion Touchpoint Retail Brand Values 40

C Space

DECEMBER 2, 2021

Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. That’s why we allocate a significant share of our marketing budget to brand stimulating issues.

Innovation 52

Innovation Automotive Fashion Social Media 52

BirdEye

OCTOBER 5, 2023

Brand perception research It engages in ongoing research to monitor changes in brand perception over time. Example of brand perception research done right: A fashion retailer conducts annual brand perception research, tracking brand awareness, customer loyalty, and purchase intent.

Examples 64

Examples Measurement Brands How To 64

NetBase

NOVEMBER 21, 2019

In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. They use it to understand the consumer journey and ways to create relevant touchpoints, for sure, but that’s just scratching the surface. Entirely Objective Brand Valuations.

Analytics 40

Analytics Social Media Trends Consumers 40

NetBase

NOVEMBER 21, 2019

In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. They use it to understand the consumer journey and ways to create relevant touchpoints, for sure, but that’s just scratching the surface. Entirely Objective Brand Valuations.

Analytics 40

Analytics Social Media Trends Consumers 40

Help Scout

MAY 21, 2019

There are many examples out there, but entrepreneur Steve Blank has come up with a simple one he calls the XYZ value proposition template : We help [X] to [Y] by [Z]. Replace X, Y, and Z with answers relating to your own product, service or brand. Value proposition examples.

Examples 40

Examples Hotels Hospitality Travel 40

SmartKarrot

MARCH 9, 2022

The urge to craft content including the product as the core can mean it is done in an unnatural fashion. The language and tonality must represent the brand values and business goals. This screenshot shows how you can use multiple touchpoints to connect with customers and have a unified view of their journey. Bottom Line.

Strategy 10

Strategy Fashion B2B Customer Retention 10