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The complete guide to navigating social media advertising

BirdEye

If you’re looking for ideas for your Instagram ads, here is a quick list of ideas for reference: E-commerce businesses can drive sales with Instagram’s shoppable posts and ads, while lifestyle brands like fashion, beauty, and fitness benefit from Instagram’s focus on visual and user-generated content.

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How Do Luxury Brands Meet The Needs of Consumers Right Now?

NetBase

Finishing 2019 with a brand value of $47.2 billion , Louis Vuitton is the world’s most valuable luxury brand. How deep luxury brands go into the projected 20-35% decline this year may heavily depend on their success in taking the luxury buying experience online. And they’re keeping things interesting online too.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception research It engages in ongoing research to monitor changes in brand perception over time. This involves tracking specific metrics or conducting regular surveys to assess shifts in customer attitudes. Brand perception measurement It uses the key performance indicators (KPIs) related to brand perception.

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20+ social proof examples to boost online reputation

BirdEye

Social proof is a key form of marketing psychology that leverages positive mentions about a business to convince customers to invest in them. Just as sharing a viral tweet everyone is sharing or following the same fashion trend everyone is wearing, seeing glorious reviews for a business makes people want to try them out.

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Talk your way to the top with effective business communication

BirdEye

A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

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Attract your dream customers with 40+ powerful hashtags for business

BirdEye

Hashtags can be general, related to broader topics or industries (#fashion, #tech), or specific to a particular brand or campaign (#ShareACoke). Pro-tip: Use hashtags to align your brand with social causes or movements, showing your brand's values and connecting with users who share those values.