Optimove

JUNE 14, 2021

Today, most companies usually have core customer data that is generated and stored in-house, like transactions and web/app activity. Then, they use third party data to gather customer surveys or customer care info from support, data enrichment, and more. The post Smart CRM Basics: Why Customer Intelligence?

CRM 98

CRM Effort Score B2C Ecommerce 98

Experience Matters

JANUARY 20, 2015

This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc., Crowe Horwath.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

SurveySensum

NOVEMBER 22, 2021

Difference between closed-loop feedback in B2B and B2C. How to close the feedback loop in B2C? I reached out to customer care which I heard was very good. No one even made the effort to understand the root cause. What will be the initiative’s impact on the customers and business? The glasses were picked up.

Feedback 52

Feedback B2C B2B Touchpoint 52

Pointillist

SEPTEMBER 10, 2020

Journey orchestration incorporates the full understanding and context of a customer’s experience at every interaction—whether it is instigated by your customer or your company. According to Forrester , “RTIM aligns outbound marketing campaigns with inbound, customer-initiated interactions to ensure relevance.”

Customer Journeys 128

Customer Journeys Touchpoint Interaction Net Promoter Score 128

SurveySparrow

JANUARY 7, 2021

Before the crisis, most SMBs weren’t much aware of the term called employee experience and its impact on customer engagement. Building an engaged customer base requires internal effort. In the pre-Covid world, customer or employee feedback was a light topic. For instance, modern customers prefer chatbots over texts.

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

Thematic

MARCH 29, 2020

Solicited feedback can be quantitative (ratings, scores) if you are asking rating questions in surveys, or qualitative (text) if you are asking open-ended questions or running customer interviews. You could be soliciting feedback from your existing customers or target people via a panel. Solicited product feedback.

Feedback 111

Feedback How To Analysis e-support 111

Magellan Solutions

JUNE 10, 2019

Customer service representatives who handle inbound calls focus on providing a positive experience by zooming in on their current needs. It minimizes customer frustration and helps in increasing high customer satisfaction (CSAT) scores. E-commerce customer care. Billing paperwork and collections.

Call Center 75

Call Center e-support Social Media Hotels 75