Remove B2B Remove Metrics Remove Net Promoter Score Remove NPS
article thumbnail

5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. What Is Net Promoter Score? Image Source.

article thumbnail

Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does Net Promoter Score Work for B2B Companies? You Bet It Does!

Retently

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. While it’s true that B2B companies typically have fewer customers than B2C companies, there’s a flip side to this coin.

article thumbnail

Net Promoter Score in a nutshell [infographic]

Lumoa

Lumoa's State of Customer Experience in 2018 revealed that 65% of companies measure the Net Promoter Score (NPS). That made NPS the most widely used metric both B2B and B2C. Discover the recent benchmarks, case-studies and tips dedicated to help you launch a successful NPS strategy.

article thumbnail

Should Loyalty Metrics Be Reassessed Post-Pandemic?

Common questions include: Does Net Promoter Score® (NPS) still have the same predictive power? Do loyalty metrics need to be reassessed? To answer these questions, we analyzed VOC data from programs across a variety of verticals – including Financial Services, Healthcare, B2B Services, Technology, and more.

article thumbnail

Net Promoter Score in a nutshell [infographic]

Lumoa

Lumoa's State of Customer Experience in 2018 revealed that 65% of companies measure the Net Promoter Score (NPS). That made NPS the most widely used metric both B2B and B2C. Discover the recent benchmarks, case-studies and tips dedicated to help you launch a successful NPS strategy.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Why is NPS ® going up or down? B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. With AI, you can get answers to most of your “why” questions.

article thumbnail

Should Loyalty Metrics be Reassessed Post-Pandemic? And What About NPS?

They wonder: Does Net Promoter Score® (NPS) still have the same predictive power. Do loyalty metrics need to be reassessed? After analyzing VOC data from verticals including Financial Services, Healthcare, B2B Services and Technology, we found some interesting answers.