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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. What Is Net Promoter Score? NPS is a metric designed to measure customer experience. Of these 100 people, 30 are detractors, 40 are promoters, and 30 are passive.

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Does Net Promoter Score Work for B2B Companies? You Bet It Does!

Retently

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. What’s more, B2B transactions are not impulsive purchases but strategic decisions.

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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. B2B (business-to-business) transactions often involve ongoing relationships and partnerships. What is B2B Customer Experience? Why is B2B CX Important? What are Some B2B Customer Experience Examples?

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Why Net Promoter Score is an Ongoing Process (Not a One-Time Survey)

Retently

A thriving company hinges on happy customers and one of the most reliable ways to gauge their satisfaction is through a consistent NPS process. As your customers grow, their needs change In B2B, customers rarely remain constant. Satisfied customers translate into growth through word of mouth.

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Net Promoter Score Company: What to Look For!

InteractionMetrics

Looking to hire a Net Promoter Score company? Most Net Promoter Score companies will offer to send your NPS survey, but that’s the easy part. Furthermore, it’s about employing NPS strategically as part of a total customer program.

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Who Should B2B Companies Survey: Key Contacts or Product Users?

Retently

Here’s an interesting question for B2B companies that use Net Promoter Score to get feedback from their clients: Scenario : You run a B2B company that sells software. Should you ask your key contact to complete your NPS survey, or should you send it to every user that engages with your product?