Lessons on Brand Values from Sinners and Saints
Smith+co CX
OCTOBER 19, 2017
Part one of a new series from Smith+Co exploring business value, communication and empathy. Another week, and another brand fails to live up to its values that promise so much. One of the recent falls from grace featured aviation giant, and fifth biggest airline on the planet, Ryanair. It reeks of shallowness.
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