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Lessons on Brand Values from Sinners and Saints

Smith+co CX

Part one of a new series from Smith+Co exploring business value, communication and empathy. Another week, and another brand fails to live up to its values that promise so much. One of the recent falls from grace featured aviation giant, and fifth biggest airline on the planet, Ryanair. It reeks of shallowness.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty. Poor communication Things can fall apart if you don’t communicate clearly. This outcry saw the brand’s reputation drop.

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The Benefits of Value-led Communications

Smith+co CX

As a Communications and PR Consultant in B2C and B2C markets, I have always been conscious of what can happen when a poor customer experience is the precursor to poor communications. It happens across the board - from the giant brands to the SMEs. Their communications strategy manages to dig an even deeper hole for the business.

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Vacation to Staycation

C Space

Is there an opportunity for brands here – to capitalize on the innate human desire to experience things, places, and ideas. Airlines, travel companies and mobility brands would do well to think harder about the journey as well as the destination, as we may see consumers seek more immersive, more well planned but less regular experiences.

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What is Culture? How People Think, Believe, and Act

Experience Matters

Herb Kelleher, founder of Southwest Airlines, has said that : “If you create an environment where the people truly participate, you don’t need control. Our research has shown that customer-centric organizations demonstrate four CX core competencies : Purposeful Leadership :Leaders operate with a clear, well-articulated set of values.

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The power of the recruitment process for successful brands – by Kate Baird and Jo Van Riemsdijk

ijgolding

It can also give the wider community a tantalising glimpse into the workings of a successful and streamlined operation with strong brand values which are properly embedded into its’ processes. . At CX Talent Ltd we recognise that businesses can find it difficult to find the right candidate for Customer Experience roles.

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10 Examples of Bad Outsourcing and How to Avoid Them

Magellan Solutions

Instead of depending just on the outsourced team’s brand value, evaluate their skills. Due to Navitaire’s negligence, an airline e-commerce outsourcing business, the reservation and distribution system for Virgin Australia crashed. 7) LACK OF COMMUNICATION BETWEEN THE US NAVY & ELECTRONIC DATA SYSTEMS (EDS) .