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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. What Is Net Promoter Score? From this, you can place your customers on a scale, where anyone who answered between 0-6 is a detractor, 7-8 is passive, and 9-10 are promoters.

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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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The Reasons Behind Tesla’s High Net Promoter Score

Retently

Tesla currently holds a satisfaction rating of 96 , outscoring every other car manufacturer company in Net Promoter Score® ratings. This sort of advertising is earned, not bought. Boost your customer satisfaction and improve retention rates by sending customers an automated Net Promoter Score survey.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

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Digging Deeper into Net Promoter Score

Second to None

Since its introduction by Fred Reichheld, Net Promoter Score (NPS) has initiated a discussion of its effectiveness in overall growth. Net Promoter Score is not merely a floating number. Net Promoter Score is just the tip of the iceberg above the surface of an overarching mission and set of values [2].

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The 2020 Beginner’s Guide for Net Promoter Score Calculation

SurveySparrow

And that’s exactly what net promoter score (NPS) helps you achieve. What is Net Promoter Score (NPS)? Net Promoter Score is a metric that helps you find customer loyalty through a simple straightforward question being ‘On a scale of 0-10, how likely are you to recommend us to your friends or family?’.

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Beginners Guide to Net Promoter Score and System

Feedback

Which brings me to the Net Promoter Score (NPS) methodology. What is the Net Promoter Score and System? What is Net Promoter Score? The Net Promoter Score and System is a management tool that is used to determine the loyalty of a company’s relationships with their customers.