Reconsidering Loyalty: Top Loyalty Trends for 2019
Currency Alliance
DECEMBER 13, 2018
“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. The Economist, November 2018. Smarter budgeting. in 2017[ii].
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