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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. The Economist, November 2018. Smarter budgeting. in 2017[ii].

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Guest Post: Now is the Time to Implement Effective Ways to Gain and Retain Customer Loyalty

ShepHyken

in 2019 and the Coronavirus impact could see growth crash to less than 2%. Sales and marketing might argue that when people have had to take pay cuts they are not in the mood to spend. If you are offering rewards programs you can show concern by offering extended validity for the redemption of points or coupons.

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Smarter Demos: Using Insightful Customer Analytics to Drive Loyalty

Oracle

So this persona that we’re looking at right now is loyalty manager, but there are other personas available, and customers can build their own. So let’s say I was a loyalty manager, there might be things I’m particularly interested in. What has driven customers back into our stores? How are they clicking?

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

At the same time, loyalty technology microservices are now emerging which can operate in front of your existing loyalty stack – making it easier to adapt to new opportunities and manage your customer data without upending your entire infrastructure. By enabling this freedom, Turkcell managed to make its own brand the most valuable of all.

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Create memories that tell your brand story

CX University

Customer-facing teams in sales and service-orientated environments embrace the concept. Customer experience is most commonly misunderstood as customer service which refers to the types of assistance, advice, and levels of engagement customers endure before, during, and after a sales transaction.

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Rethinking loyalty for mobile

PK

Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception. Following the July 2019 event, third-party marketplace sellers sold more than $2 billion worth of products and saw their biggest single day of sales in Amazon history – all driven by a gated member experience.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. Roughly $38B is spent per year on management consultants developing business strategy for clients – not counting the investment of employee time.[i]

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