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How Can Your Retail Brand Compete Against Amazon?

Second to None

Customers can log on to their marketplace and access products across every industry, provided by third-party vendors or Amazon themselves. In fact, Amazon’s 2018 online sales will account for close to 50% of all online sales spent in the United States, up close to 30% of their share from 2017.[2]

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My CCXP Journey: Five lessons from taking the CCXP exam (again).

CX University

My career started to turn around for the better in 2018 when I joined Delta Dental of California to create a CX Center of Excellence virtually from scratch. Make some good old-fashioned flash cards. When it came time to renew my CCXP certification, I had the points, but I didn’t have the cash. Sadly, I let the certification lapse.

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Strengthening Brand Experience in the Grocery Industry

Second to None

6] If your customers feel that their needs are being neglected in lieu of fashionable trends, their loyalty to your brand will deter. Offering samples is an interactive way to market private label products and increase customer engagement. 1,2,4] PYMNTS.com, Enterprise Retail Grocery Report October 2018. [3] 3] [link]. [5]

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What Your Brand Can Learn From Sephora’s Updated CX Platform

Second to None

You can access this article by clicking here , or by reading below: This piece was originally published by DIGIDAY on April 6, 2018: “Sephora’s retail teams have been operating differently since the company broke down one of the biggest internal barriers in October of last year, combining its in-store and digital teams. “We

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Strengthening Brand Experience in the Grocery Industry

Second to None

6] If your customers feel that their needs are being neglected in lieu of fashionable trends, their loyalty to your brand will deter. Offering samples is an interactive way to market private label products and increase customer engagement. 1,2,4] (2018). Enterprise Retail Grocery Report October 2018. PYMNTS.com. [3]

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Capture A Better Understanding Of Your CX Data

Second to None

You can access the article by clicking here , or by reading below: This piece was originally published by AdAge on April 16, 2018: “Brand teams get fixated on the latest data trends, including marketing measurement optimization and unified analytics. That seamless, big-picture look yielded unexpected insights.

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Create A High-Performance Customer Engagement Platform

Second to None

To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes. Turn your customers into de facto brand ambassadors by putting in the effort to engage with them in a truly helpful fashion. Now, it is time to prioritize how and when to engage with your customers.